Two minutes apart from each other along East Main Street in Purcellville are two fierce competitors: Northern Virginia Orthodontics by Dr. Tari and Dr. Grisius Orthodontics. The United States orthodontist industry is plentiful as it is valued at about seven billion dollars. However, two quality orthodontists in a small town creates competition to straighten the teeth of Purcellville’s youth. Dr. Tari and Dr. Grisius are both dedicated to giving back to their community through supporting schools, small businesses, and local sports teams.
A recent poll of a portion of Woodgrove’s student body reveals that the competition for business is close. 44 percent of students received their braces from Dr. Grisius and 33% relied on Dr. Tari. Eight percent of people opted to travel to Leesburg to get treatment from Dr. Lombard at Legacy Orthodontics, while 15 percent of people found treatment elsewhere.
Even though they are competitors for business, there is no enmity between the two. Dr. Tari explains, “Dr. Grisius and I are colleagues with the same specialty training in orthodontics and dental-facial orthopedics…We may differ in treatment philosophy and operation hours, but ultimately, we provide for the same goal.”