It’s no secret that Taylor Swift and Travis Kelce’s relationship has fallen onto the public eye. Whether you support them or not, the effect they have had on football and beyond is obvious. Swift is known to have an incredibly loyal fan base, so when she started to show interest in the game of football, many “Swifties” did as well. This has led to a significant increase in revenue for the National Football League. When Swift appeared at a Chiefs game versus the New York Jets on Sunday Night Football, the company broadcasting the game, NBC, showed Taylor Swift no less than seventeen times. At the sight of Swift, fans quickly tuned into the program causing viewership of the game to skyrocket. General NFL viewership has also increased, especially among women which has increased by fifty-three percent. Chiefs ticket sales for home games have also spiked since with the publicity of Swift and Kelce’s relationship.

Beyond television, Travis Kelce jersey sales increased by 400 percent after Swift’s appearance on Sunday night. Shoes and other clothing items that Swift has worn to Chiefs games have also seen exponential uplifts in purchases. For instance, the New Balance X Ganni 1906R sneakers gained a twenty-five percent increase in sales after Swift wore them to a game. In the media, Swift has again made an impact. Kelce has gained 1.3 million followers on Instagram since Swift was first seen at a Chiefs game. With the help of  Swift supporters, the Kelce brothers’ podcast, the New Heights, recently reached number one on Apple podcast charts. In the food industry, big companies such as Heinz have jumped on the bandwagon by advertising their “seemingly ranch” which became a meme after a twitter post blew up where a fan commented that Swift was eating “seemingly ranch,” at a Chiefs game. After this, internet searches for Heinz increased by sixty-two percent. Even non Swift supporters can see the influential impact this couple has had over football and pop culture.